Gentrify Me

How a savvy group of Toronto residents took neighbourhood revitalization into its own hands through pop-ups and social media

When Natasha Granatstein was on maternity leave in 2006, venturing out with her baby was a fairly dull affair. Though she lived minutes from the Danforth, she was east of Greenwood where the commercial pep of Greektown had well petered out, yielding to empty storefronts and discount variety stores. She could get coffee at the Tim Hortons kiosk in the Shoppers Drug Mart, but what she really wanted was a place with couches and Wi-Fi where she and other parents could sprawl for a few hours. “There wasn’t a decent restaurant for four or five blocks, and the places that were there didn’t necessarily have things that you needed,” she says. “People didn’t really walk on that part of the Danforth.” Continue reading